As audience segmentation surges, media and entertainment companies must be able to track and collect consumer preferences to deliver more personalized content. Instead of urging audiences to stay tuned and not change the channel, it's crucial that media and entertainment companies provide targeted content to attract and retain consumers. Offering consumers curated content based on their personal preferences not only boosts market share, but also offers greater incentives for third-party advertisers.
This report will:
- Define audience preferences with regard to content consumption.
- Identify the challenges media and entertainment companies face resulting from the rise of multichannel.
- Detail the way ad spending and management has followed digital trends.
- Indicate how M&E companies can better respond to the changes outlined above and position themselves for success in this new landscape.
Read our report to learn how Unifi's SoloCast platform addresses today’s multichannel media environment and can give your organization a better way to engage with your audience.